During your business photography session, there are five essential shots to capture that will make your content stand out on social media and strengthen your brand. These will give you a variety of images to use for posts, stories, ads, and more:

1. Professional Headshots

• Why it matters: A polished, high-quality headshot is essential for more than your LinkedIn profile! Use it on your website, social media accounts, business cards, etc. It adds credibility and makes you look approachable and professional.

• Social media tip: Use these as your profile photos across platforms or post them with a personal story or business milestone to connect with your audience.

2. Behind-the-Scenes Shots

• Why it matters: People love to see the "real" side of your business. Capturing moments behind the scenes (whether you're working, brainstorming, or interacting with your team) makes your brand feel more human and relatable.

• Social media tip: Share behind-the-scenes content on Instagram Stories, Facebook, or TikTok to give followers an inside look into your process or company culture.

3. Action Shots of You or Your Team at Work

• Why it matters: These shots show your expertise and passion in action. Whether it’s you leading a meeting, working with clients, or creating products, action shots help tell the story of your business in motion.

• Social media tip: Post these to demonstrate how you provide value and engage with clients, making your brand feel more dynamic and hands-on.

4. Product or Service Shots

• Why it matters: High-quality images of your products or services showcase what you offer. Whether it's a close-up of a product, a service in action, or a before-and-after transformation, these shots help potential customers visualize what you do.

• Social media tip: Feature these images in carousel posts, ads, or promotional content to highlight key offerings and drive engagement.

5. Branding Shots (with Logo, Slogan, or Office Setting)

• Why it matters: These photos work to reinforce your brand identity. Show your logo on products, incorporate your company’s colors, or snap a few shots of your branded workspace. This type of imagery strengthens your brand recognition.

• Social media tip: Use these for posts that promote your company’s values or mission, or for any announcement about a new product, service, or company milestone.

Bonus Tip:
Make sure to have a variety of shots! This gives you flexibility with your social media content, keeping your feed fresh and diverse. You can mix professional shots with personal moments, client interactions, and candid behind-the-scenes photos for a well-rounded presence.

The Power of Video (and How I Can Help!)

Although I am NOT a videographer, I cannot stress enough how important video is for your social media content and marketing strategy. Short, engaging video clips help bring your brand to life and boost engagement. If you’d like, I can help capture some video content during your session—simple clips of you working, behind-the-scenes moments, or fun snippets that showcase your personality and business!

Ready to Elevate Your Brand?

If your current headshot doesn’t reflect the professional (and totally awesome!) person you are today, let’s fix that. Book a session and walk away with images that make a lasting impact on your business.