One of my favorite things about working with small business owners is helping them create photos that actually support their business throughout the year.

Recently, I had the opportunity to photograph a branding session for Fatima Herrera with The Ginther Group, a real estate professional serving the Winston-Salem area. Fatima is passionate about helping families find the right place to call home and guiding them through one of the biggest milestones in life — buying or selling a home. 

For this session, we photographed Fatima at a home her team was helping close. It was the perfect setting because it allowed us to capture her in an environment that represents what she does every day — helping clients move into the next chapter of their lives.

Showing Realtors What Year-Round Content Could Look Like

This session was part of a sample branding session where I show local business owners what it could look like to work together throughout the year.

Instead of just taking a few headshots, we created a mix of:

• Professional headshots
• Lifestyle branding photos
• Casual personality images
• Short-form video clips for social media

For real estate professionals especially, this type of content is incredibly valuable. Realtors are constantly communicating online — through Instagram, Facebook, listing announcements, and market updates. Having a library of professional images allows them to show up consistently without scrambling for photos every time they need to post.

A Mix of Professional and Approachable

One thing I loved about Fatima’s session was the variety we captured.

Some images feel polished and professional — perfect for website profiles, marketing materials, and email signatures.

Others are more relaxed and lifestyle-focused, which are ideal for social media posts where clients want to connect with the person behind the business.

This balance helps potential clients see both sides of a real estate professional:

• knowledgeable and trustworthy
• approachable and relatable

And honestly, that combination is exactly what most home buyers and sellers are looking for.

Why Realtors Benefit from Branding Photography

Real estate is a relationship-driven business. People want to feel confident in who they are working with.

Professional branding photos help agents:

• Build trust before a client ever reaches out
• Maintain a consistent online presence
• Stand out in a competitive market
• Have content ready for listings, closings, and social media

Instead of using random phone photos or outdated headshots, agents can share images that reflect the level of professionalism they bring to their clients.

A Great Example of Local Collaboration

Working with Fatima was a great reminder of how powerful local collaboration can be. The Winston-Salem and Triad area is full of incredible small business owners who support each other and work together to help their clients succeed.

Fatima truly cares about helping people find the right home and guiding them through the process with confidence and support — which is exactly the kind of professional you want in your corner when buying or selling.

If you're looking for a knowledgeable real estate professional in the Triad, be sure to connect with her and the team at The Ginther Group.

Thinking About Branding Photos for Your Business?

If you're a small business owner in the Triad area and want professional photos you can use throughout the year for your website, marketing, and social media, I would love to help.

You can learn more about branding photography sessions here:
https://www.mgioeliphotography.com/business-owners

And if you're curious how mini sessions can help maintain a consistent business presence online, you can also read:
https://www.mgioeliphotography.com/blog-post/how-mini-sessions-can-boost-your-business-presence

Or reach out anytime to start planning a session.
https://www.mgioeliphotography.com/contact

About Megan Gioeli

Megan Gioeli of M.Gioeli Photography is a business branding, family, and senior photographer based in Mocksville, North Carolina. She works with entrepreneurs and small business owners throughout the Winston-Salem, Clemmons, and Triad area to create professional photo and video content that helps them connect with their audience and show up confidently online.