One of the questions I get asked most often — from photographers and business owners alike — is simple but loaded:

How do you book new clients?

Not just once.
Not just during busy seasons.
But consistently — in a way that feels aligned and sustainable.

That’s exactly why I recorded this episode of The Photographer’s Couch.

I wanted to sit down and talk honestly about what actually works, what doesn’t, and what I’ve learned after being in business for over 16 years.

There Is No Magic Button

I’ll say this upfront — because I wish someone had told me earlier:

There is no secret strategy, viral post, or perfectly worded caption that suddenly fills your calendar.

If you’re constantly feeling like you’re missing the thing, you’re not. The truth is, most successful businesses aren’t built on hacks — they’re built on consistency, connection, and trust.

And none of those happen overnight.

What Actually Helps You Book Clients

In this episode, I talk through the things that have made the biggest difference in my own business.

Showing up consistently is one of them.
Not perfectly. Not daily. Just consistently enough that people know you’re there.

When someone is ready to book, they don’t start searching from scratch — they think of the person who already feels familiar.

That familiarity comes from showing your face, sharing your work, and letting people see how you work.

It’s About Connection, Not Just Content

Pretty photos matter — but they aren’t the whole picture.

People book photographers (and service providers) they feel connected to. They want to know:

• What you’re like to work with

• How you handle real life

• Whether they’ll feel comfortable with you

That connection doesn’t come from polished perfection. It comes from being real, sharing pieces of your story, and letting your audience see the human behind the business.

Growth Is Built in the Small, Boring Moments

This is the part no one loves to hear — but it’s true.

Growth usually looks like:

• Posting when it feels quiet

• Sending the email even when you’re unsure

• Showing up when no one seems to be watching

Those small actions compound.
And one day, they turn into momentum.

Why I Recorded This Episode

I created The Photographer’s Couch because I wanted a space for honest conversations.

No fluff.
No pressure.
No pretending everything is easy.

Just real talk about building a business that supports your life — not one that constantly drains you.

If booking new clients feels heavy or confusing right now, I hope this episode reminds you that you’re not behind. You don’t need to do everything at once.

You just need to keep taking the next right step.

Listen to the Episode

If this resonates, I’d love for you to listen to the full episode: