When it comes to business photography, one of the biggest challenges is capturing services. Products are easy to photograph—you can hold them, style them, and show them in use. But services? They’re actions. They’re experiences. And those can be harder to capture in a way that truly connects with your audience.

That’s where creative branding shoots come in.

A Unique Take on Spray Tanning Services

This session with Green Iris Esthetics took place on the courts in Mocksville, NC, and was all about showing spray tanning in action—but in a fun, lifestyle-inspired way. Instead of simply photographing a client during their service, we created a playful experience with real people enjoying themselves on the court.

Why? Because potential clients connect with photos that feel real. They want to see themselves in the story. And when you showcase your services through relatable, joyful, and fun imagery, it creates that connection.

Why This Works for Businesses

✨ Relatable: People see others like them having fun and immediately think, “That could be me.”
✨ Eye-Catching: A dynamic photoshoot draws far more attention than a stock image or staged studio shot.
✨ Relevant: Even though we weren’t photographing the service itself, we were highlighting the glow and confidence that comes from it—exactly what spray tanning delivers.

Brand photography like this is about more than documenting—it’s about storytelling. These images showcase the resultsand lifestyle of a service, which resonates deeply with clients.

Thinking Ahead to 2026

If you own a business, now is the perfect time to start planning your 2026 marketing strategy. High-quality branding photography can refresh your website, social media, and promotional materials in a way that feels engaging and true to your brand.

At M.Gioeli Photography, I offer business photography packages designed to help entrepreneurs and service-based businesses shine online. From creative lifestyle sessions like this one to more traditional branding portraits, I’ll help you capture images that speak to your ideal clients.